Chocolate Fish Coffee Roasters
project
Packaging
Credits
Photos by Michiel Leunens,
Nathan Dumlao
Overview
Chocolate Fish is a coffee roasting company on a mission to make coffee approachable. They teach customers about flavors inherent to the bean, made more apparent through their roasting techniques—highlighting natural sweetness and fruit acidity.
Founded by a New Zealander, Chocolate Fish is named after the indigenous fish-shaped confection, traditionally given out to show appreciation for a good deed.
Considerations
The mark showcases the New Zealand confections forming a coffee bean.
Color palette is rich and chocolaty, with a variety of colors to designate different roasts.
Each roast has a different pattern to represent unique flavor profile. The packaging displays each on the side of the bag to draw attention to the palette.
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