Optics Optometry
project
Branding
Credits
Photos by Daniel Lincoln and
Joanna Nix-Walkup
Overview
Optometrists are often only considered when vision is blurry, but annual exams provide much more than that. Diabetes, cancer, heart disease, and many other diagnoses can be caught early just by looking at the retina and nerves. Optics aims to reframe the culture around eye health, while elevating their mom-and-pop shop to a trendy stop for lensware.
Considerations
Drawn within the wordmark is a pair of glasses and hint at a nose, denoting an immediate connection to the industry.
Bright colors, quirky illustrations, and cheeky copy help to communicate a fresh and spirited personality.
A keyline, used as a visual device, resembles the shape of a frame’s ear.
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