Zelda’s Picnic
project
Branding
Art Direction
year
2021
Credits
Photos by Ella Olsson, Farhad Ibrahimzad,
and The Creative Exchange
Overview
Zelda’s Picnic is a catering company that focuses on bringing professional culinary dishes to the home. Their model provides near-completed meals, accompanied by final-prep instructions for every course. By leaving the finishing touches up to the individual, it ensures that every element is temperature-controlled and served just as the chef intended. Each menu is custom-built, delivering a one-of-a-kind experience every time.
Considerations
House formed in the negative space of the picnic basket, drawing a connection to at-home cooking and home delivery.
Color palette that’s comfortable, yet rich and elegant. Hues all found in food.
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