Dinner spread with salmon, rice, and veggies
Dinner spread with salmon, rice, and veggies
Dinner spread with salmon, rice, and veggies

Bringing professional culinary dishes to your home

Bringing professional culinary dishes to your home

Bringing professional culinary dishes to your home

Bringing professional culinary dishes to your home

Bringing professional culinary dishes to your home

Client

Zelda’s Picnic

project

Branding

Art Direction

year

2021

Credits

Photos by Ella Olsson, Farhad Ibrahimzad,

and The Creative Exchange

Overview

Zelda’s Picnic is a catering company that focuses on bringing professional culinary dishes to the home. Their model provides near-completed meals, accompanied by final-prep instructions for every course. By leaving the finishing touches up to the individual, it ensures that every element is temperature-controlled and served just as the chef intended. Each menu is custom-built, delivering a one-of-a-kind experience every time.

Considerations

House formed in the negative space of the picnic basket, drawing a connection to at-home cooking and home delivery.

Color palette that’s comfortable, yet rich and elegant. Hues all found in food.

Zelda's logo
Three badges in different colors
Three badges in different colors
Three badges in different colors
Fizzy cocktail
Fizzy cocktail
Fizzy cocktail
Fizzy cocktail
Pattern of fish, baguette, and carrot
Pattern of fish, baguette, and carrot
Pattern of fish, baguette, and carrot
Pattern of fish, baguette, and carrot
Raw salmon ready to cook
Raw salmon ready to cook
Raw salmon ready to cook
Raw salmon ready to cook

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© 2025 Amy Design LLC

© 2025 Amy Design LLC

© 2025 Amy Design LLC

© 2025 Amy Design LLC